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Create with Boléro

Creator program

Create with Boléro

We're a boutique eyewear brand with one idea: amazing styles at a price that doesn't hurt. $49 and $69 a pair, readers and sunglasses, shipping to most of the world. We work with a small crew of creators directly, and we're taking on more.

Apply nowTwo minutes. No address until you're approved.
Knox in black, worn
The deal

Two pairs on us. Fifteen percent of everything you sell. And a dashboard that shows you exactly what's working, so you get better every video.

This is a paid program, not a gifting list. The pairs are the starter kit; the commission is the point. Once your content converts, ordering opens up and you keep choosing styles.

Rhea in tortoise, held up to the light
Rhea · tortoise · $49
What you get
01

Two free pairs

Your pick from our bestsellers, shipped to you, yours to keep either way. More styles unlock as your content converts.

02

15% of what you sell

Every sale your content drives pays you 15%, paid monthly. Orders, sales and how each video is doing, all in your own dashboard.

03

Support and growth

The hooks that are converting right now, example briefs, our top ads and weekly ideas. Feedback on every cut and a direct line to the founder.

04

First look and paid work

Creator-only offers and new styles before anyone else, plus paid opportunities as they come up: photoshoots, campaign shoots, one-off fees and event invites.

Made by our creators

Phone footage. Their own words.

Nicole and Brendan film in the car, in the kitchen, wherever the light is good. No script, no crew. This is the bar, and it's one you can clear.

And the crew is growing. Your name goes here next.

Nicole
Brendan · Rhea
Beyond the commission

Special offers and paid opportunities

  • Paid shootsStudio and location shoots for the site and campaigns, paid per day.
  • Launch briefsNew styles land with you first. Paid one-off briefs when we need a specific piece.
  • Creator-only offersDiscounts and early access for you and your audience.
  • EventsInvites when we shoot, launch or show up somewhere worth being.
Vale in four colourways
How it works

Four steps, no paperwork

1

Apply

Name, email, your Instagram or TikTok, and either something you've made or "new to UGC". That's it.

2

We read it

Every application is read by a person. You'll hear back by email, usually within a few days.

3

Pick two pairs

Once approved, choose two styles from the bestsellers and tell us where to ship them.

4

Post and earn

One video per two pairs, about ten days after they land. Then 15% of every sale, paid monthly.

Questions

Before you apply

Who can apply?

Anyone comfortable on camera. We ship to most of the world; right now we are onboarding creators in Canada and the US first. Skincare, fashion, lifestyle, dads, readers people, sunglasses people. You don't need to be an eyewear specialist.

Do I need a big following?

No. We're after content that sells, not reach. A creator with 800 followers and a good hook beats one with 80,000 and a dull one.

Do I need UGC experience?

It helps, but it isn't required. Tell us you're new and show us anything you've made, even a phone video for a friend's business.

How do I get paid?

15% of every sale your content drives, tracked in your dashboard and paid monthly.

What do I have to make?

One short video per two pairs. Your voice, your angle, your humour. We show you what's converting and give example briefs; we don't hand you a script.

Do I keep the glasses?

Yes. They're a gift, not a loan, whether or not we keep working together.

Vale in amber brown
Ready?

Two minutes to apply.
We'll take it from there.

Tell us who you are and show us one thing you've made. If you're new, say so. We read every one.